Apple tools that make Augmented Reality... a reality

April 30, 2018

Imagine if the line between the virtual and the real simply didn’t exist.

iOS 11 is the largest augmented reality platform, with new apps that deliver stunning real-world experiences.


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Apple hardware and software have always been designed together for the best experience possible. Now that experience includes augmented reality as you’ve never seen it before.

With iPhone and iPad these experiences are not only possible, but they’re here. Augmented reality is a new way to use technology that transforms how you work, learn, play and connect with almost everything around you. And this is just the beginning.

The best way to enjoy these apps is on the iPhone 8 or iPhone X—and here’s why: 

  • The hardware was developed hand in hand with the AR software, so apps take full advantage of the technology.  
  • Lighting and graphics are more realistic with the new A11 Bionic chip.  
  • The cameras are fine-tuned for augmented reality, with new gyroscopes and accelerometers that make images smooth and fluid.

Augmented reality is incredibly useful for solving everyday problems. Put furniture into your space to see how it looks and fits in your home. Or navigate complicated spaces without ever looking at a map. 

Now, you can do things you couldn’t imagine before using augmented reality, and discover new ways of doing the things you need to get done today. Your to-do list has never been so interesting.

By interacting with virtual objects as if they’re in your surroundings, you can immerse yourself in entertainment like you never imagined. The real world is about to get really fun.

First-hand experience is one of the most powerful ways to learn. And with augmented reality, you can experience just about anything you can imagine. Break down the complicated mechanics of a car engine before touching a spanner. Or analyse the tiniest bones of the human body without making a single incision. The possibilities for learning are virtually limitless.


Custom-tuned cameras- iPhone 8 and iPhone X have been custom-tuned with cameras that are great for shooting in low light and at 60-fps video — the perfect speed for augmented reality applications. Dual optical image stabilisation on iPhone X and improved optical image stabilisation on iPhone 8 also enable greater visual clarity, so virtual elements can appear more naturally in your environment.

Processing power to support AR– the A11 Bionic isn’t just the most powerful and smartest chip ever in a smartphone — it’s also made for AR. New CPU efficiency cores provide enormous processing power to support AR experiences. And with a new image signal processor that enables better real-time lighting estimation, virtual images can appear even more realistic.

Effective motion tracking - is the key to maintaining the magic of AR. When interacting with a virtual object as if it’s in the real world, your iOS device has to accurately characterise the position of the object in relation to the phone. That’s why iOS has been designed to precisely account for the distance between the motion sensors and cameras in every iPhone and iPad — as well as your device’s place in the world around you.

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